Strategic Brand Management : building, measuring, and managing brand equity / Kevin Lane Keller, Ambi M. G. Parameswaran and Isaac Jacob.

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TextLanguage: English Publication details: Boston, [Mass.] ; London : Pearson, c2015.Edition: 4th edDescription: xxix,586 p. : ill. ; 26 cmISBN:

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Holdings
Item type	Current library	Call number	Copy number	Status	Barcode
Books	BAUST Central Library	658.827 KES 2015 (Browse shelf(Opens below))	C-1	Not For Loan	11536
Books	BAUST Central Library General Stacks	658.827 KES 2015 (Browse shelf(Opens below))	C-2	Available	11535
Books	BAUST Central Library General Stacks	658.827 KES 2015 (Browse shelf(Opens below))	C-3	Available	11534
Books	BAUST Central Library General Stacks	658.827 KES 2015 (Browse shelf(Opens below))	C-4	Available	11533

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Includes bibliographical references and index.

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